May 10th, 2013

Annie

NBC is trolling me

You know, I've been a part of various online fandoms for almost 20 years, and if there's one thing I've learned in that time, it's that networks don't care about fans. Producers, maybe, but networks definitely not. All they care about is the total viewership, and even the largest fandom is but a small subset of that. So I would say it's always a mistake to assume that anything a network does should be read as a message to the fans.

But man, it really does feel like NBC is trolling Community fandom with the pace and timing of their announcements about the 2013-14 TV season. They started rolling out their cancellations, renewals, and new series pickups yesterday, and as of this writing, they still haven't made an announcement about Community. And the fandom is on edge, hanging out on Twitter all day, constantly refreshing, waiting for any news. They just spontaneously generated a trending topic, #PopWhat, following an enigmatic and as yet unexplained Tweet from one of the official Community Twitter accounts. It's crazy. Of course, fandom by its definition is a little crazy, so why am I surprised?