John Heaton (jheaton) wrote,
John Heaton
jheaton

  • Music:

Dispatches from the Department of Redundancy Department

We have a new champion in the Most Redundant Phrase contest, which heretofore has been held by Paul McCartney for his song "Live and Let Die," which contains the line "in this ever-changing world in which we live in." The new champion is Chris Anderson, who in his new book, The Long Tail, used the phrase "standard ISBN numbers." ISBN, in case you didn't know, stands for "International Standard Book Number."

Redundancy aside, The Long Tail is pretty interesting — though not, at 256 pages, fifteen times more interesting as the 17-page Wired magazine article of the same name that inspired it. Still, if you're at all interested in retail economics, which for obvious reason I am, it's worth a read.
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